Marketing
- ISBN-10
- 1740092686
- ISBN-13
- 9781740092685
- Series
- Marketing
- Category
- Marketing
- Pages
- 883
- Language
- English
- Published
- 2001
- Publisher
- Prentice Hall
- Authors
- Philip Kotler, Stewart Adam
Description
This new edition retains all the features that have made it a text enjoyed by students and used by marketers for many years. It is completely wired to the new electronic business world and what this means for marketing professionals in today's organisations.
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Other editions
-
- 2016-02-02
- 672 pages
- Paperback
- Prentice Hall
-
- 2015-01-08
- - pages
- Paperback
- Prentice Hall
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