Marketing Communications: Theory and Applications
- ISBN-10
- 1741032695
- ISBN-13
- 9781741032697
- Series
- Marketing Communications
- Category
- Business & Economics
- Pages
- 500
- Language
- English
- Published
- 2005
- Publisher
- Prentice Hall
- Authors
- John R. Rossiter, Steven Bellman
Description
Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..
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Other editions
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- 2024-03-03
- 761 pages
- Ebook
- Kogan Page Publishers
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