A great gift or self-purchase for your next LGBTQ getaway, wherever in the world that might be.
In New Zealand's case, it has used PR and the web to create strong brand relationships, not only interactively engaging visitors pre-trip, but also providing direct marketing opportunities for relationship building, ...
The book that turns our understanding of motivation on its head . . . and shows why most companies get it wrong.
Sir Terry's vision was designed to attain a personal goal that most independent observers thought was a pipedream. Sir Terry dreamed of hosting the world's most prestigious golfing event in his native Wales. In 2001 he proved that this ...
By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.
Destination Punta Gorda, Pride of the People, Featuring Charlotte County
Destination branding: creating the unique proposition
... coalition formation are so strong (figure 2.12) that seriously injuring a coalition partner would reduce the long- term reproductive success of the winning partner, thus male lions have little incentive to engage their coalition partners ...
Out in the World is THE indispensable guide to LGBTQ+ travel from The Nomadic Boys - full of tips, advice and resources on the best and safest places to visit around the world.
These also promote social interactions and community bonding thereby resulting in safer neighborhoods (Kuo & Sullivan, 2001). This aspect has become one of the major attraction points for various service ...
This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in ...