Smart Marketing: The hands-on guide for your small business

Smart Marketing: The hands-on guide for your small business
ISBN-10
1741762588
ISBN-13
9781741762587
Series
Smart Marketing
Category
Business & Economics
Pages
192
Language
English
Published
2002-10-10
Publisher
Allen & Unwin
Author
Linda Echentille

Description

Need to know the best way to promote your products and services to achieve results? Smart Marketing is a must-read for anyone who is serious about succeeding in business. Get 'marketing smart'. It's not just how well you run your business, but also how you promote it that counts. The best ways to make the most of your marketing dollars are often simple ideas that are quick and easy to implement, and there are lots of options available to you. In Smart Marketing Linda Echentille explains the basics of marketing, in terms that everyone can understand. She combines what she has learned in over 15 years of running successful businesses with practical, cost-effective tips that you can apply to your own small business. Find out how to: *research your customers *create advertising copy *increase the effectiveness of your advertising *write a successful press release *prepare a marketing plan *achieve results without spending a fortune *keeping your business competitive in the marketplace With its wealth of tips, techniques and strategies and real-life case studies showing how they work, Smart Marketing is a one-stop step-by-step guide to promotional success for your business. 'This power-packed book is full of great ideas you can use immediately to boost sales, cut costs and increase profits. A real gem!' -Brian Tracy, Author, Focal Point 'Linda...has reminded me, as she will you, of the simple things that make the difference in successfully marketing your business...the steps she asks you to take are the all-important means to achieve success...' -Tim Shaw, Australia's best salesman

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