Marketing Strategy
- ISBN-10
- 1743078773
- ISBN-13
- 9781743078778
- Series
- Marketing Strategy
- Category
- Marketing
- Pages
- 403
- Language
- English
- Published
- 2015-04-09
- Authors
- Walker, Carol Osborne, John W. Mullins
Description
The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such ...
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Other editions
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- 2021-05-25
- 256 pages
- Paperback
- -
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