Contemporary Management
- ISBN-10
- 1743764855
- ISBN-13
- 9781743764855
- Series
- Contemporary Management
- Category
- Business & Economics
- Pages
- 505
- Language
- English
- Published
- 2013-07-02
- Publisher
- McGraw-Hill Education Australia
- Authors
- Dianne Waddell, Gareth R Jones, Jennifer M George
Description
Contemporary Management by local author Di Waddell continues to take a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like 'How long should a manager stay at the helm' to Management Snapshots of 'Building brand loyalty at Virgin'. Each chapter closes with a case for discussion such as 'Manager@Work: balancing act - managing baby boomers, Gen X and Y' and 'In search of the new breed of entrepreneurs'. Examples of how managers have grown into leaders are highlighted in most sections, starting in chapter 1 with 'How Steve Jobs left a management legacy'. Contemporary Management 3e prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers.
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