Business-to-business Marketing: A Step-by-step Guide : how to Create Sales, Protect Margins and Build Market Share
- ISBN-10
- 1776090128
- ISBN-13
- 9781776090129
- Series
- Business-to-Business Marketing
- Category
- Business
- Language
- English
- Published
- 2016
- Publisher
- Penguin Random House South Africa
- Authors
- Mark Eardley, Charlie Stewart
Description
The way businesses buy from one another has changed profoundly in recent years, yet the fundamentals of business-to-business marketing have remained constant. This book explains what they are and how to get them right.
Get the book
Other editions
-
- 2016-02-01
- 232 pages
- Ebook
- Penguin Random House South Africa
-
- 2021-05-26
- 318 pages
- Ebook
- CRC Press
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