Business-to-Business Marketing Management: Strategies, Cases and Solutions
- ISBN-10
- 1780525761
- ISBN-13
- 9781780525761
- Category
- Business & Economics
- Pages
- 360
- Language
- English
- Published
- 2012-04-04
- Publisher
- Emerald Group Publishing
- Authors
- Arch G. Woodside, Mark S. Glynn
Description
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
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Other editions
-
- 2005
- - pages
- Paperback
- Thomson South-Western
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