TM
- ISBN-10
- 1780676360
- ISBN-13
- 9781780676364
- Series
- TM
- Category
- Design
- Pages
- 416
- Language
- English
- Published
- 2014-09-08
- Publisher
- Laurence King Publishing
- Author
- Mark Sinclair
Description
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
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