Handbook of Service Business: Management, Marketing, Innovation and Internationalisation
- ISBN-10
- 1781000417
- ISBN-13
- 9781781000410
- Category
- Business & Economics
- Pages
- 464
- Language
- English
- Published
- 2015-04-30
- Publisher
- Edward Elgar Publishing
- Authors
- John R. Bryson, Peter W. Daniels
Description
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
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