Entrepreneurial Marketing: Global Perspectives
- ISBN-10
- 1781907870
- ISBN-13
- 9781781907870
- Series
- Entrepreneurial Marketing
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2013-07-05
- Publisher
- Emerald Group Publishing
- Authors
- Paul Harrigan, Rosalind Jones, Zubin Sethna
Description
This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
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Other editions
-
- 2013-07-05
- 324 pages
- Paperback
- Emerald Group Publishing
-
- 2023-03-08
- 297 pages
- Ebook
- John Wiley & Sons
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