Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches

Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches
ISBN-10
1781955956
ISBN-13
9781781955956
Category
Business & Economics
Pages
514
Language
English
Published
2014-02-28
Authors
Alison Gill, Larry Dwyer, Neelu Seetaram

Description

'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. the book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' - Dimitrios Buhalis, Bournemouth University, UK

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