Social Marketing and Behaviour Change: Models, Theory and Applications
- ISBN-10
- 1782548157
- ISBN-13
- 9781782548157
- Category
- Business & Economics
- Pages
- 448
- Language
- English
- Published
- 2014-12-31
- Publisher
- Edward Elgar Publishing
- Authors
- Linda Brennan, Lukas Parker, Wayne Binney
Description
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
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