Sports Marketing: Creating Long Term Value

Sports Marketing: Creating Long Term Value
ISBN-10
1782549277
ISBN-13
9781782549277
Series
Sports Marketing
Category
Sports & Recreation
Pages
416
Language
English
Published
2013-09-30
Publisher
Edward Elgar Publishing
Authors
John A. Davis, Jessica Zutz Hilbert

Description

This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports

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