Handbook of Research on Marketing and Corporate Social Responsibility
- ISBN-10
- 1783476095
- ISBN-13
- 9781783476091
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2014-07-31
- Publisher
- Edward Elgar Publishing
- Authors
- Ronald Paul Hill, Ryan Langan
Description
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
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