The Anatomy of Humbug: How to Think Differently About Advertising
- ISBN-10
- 1784628468
- ISBN-13
- 9781784628468
- Category
- Business & Economics
- Pages
- 200
- Language
- English
- Published
- 2015-02-28
- Publisher
- Troubador Publishing Ltd
- Author
- Paul Feldwick
Description
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
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Other editions
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- 2015-02-28
- 208 pages
- Paperback
- Troubador Publishing Ltd
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