The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have been displaced by a new generation of intermediaries including Amazon, Apple, Facebook and Google. These new intermediaries are marginalising cultural producers, devaluing products and monopolising consumer attention. Bilton's analysis focuses on how the creative industries must respond to these structural changes with new, innovative marketing methods for cultural products. Key features include: * a defined approach to marketing geared towards the cultural and creative industries, distinguished from 'business as usual' and 'arts marketing' * case studies and questions for discussion that can be used in the classroom * analysis of the creative economy highlighting practical strategies for marketers and managers * key examples of recent innovative marketing by artists and cultural entrepreneurs. An essential guide for students of creative industries, marketing and management, this book allows readers to develop their own tailored approach to marketing. Cultural entrepreneurs, marketers and managers will benefit from the in-depth insight into new patterns of consumption, transformed markets and emerging business models.
Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of...
" This book is significant to the awareness and self-esteem of women in relationships, the dating world, and to the therapists that treat them.
The Disappearing Island
A new addition to the bestselling Questioneers chapter book series following Ada Twist, the star of the Netflix TV show!
These fascinating tales follow every element on the table as they play out their parts in human history, and in the lives of the (frequently) mad scientists who discovered them.
Disquieting new work from the winner of the 2001 Stan and Tom Wick Poetry Prize. Absence and trespass permeate these poems, in which what has just occurred--or what is about...
In 1631 Claiborne's cousin , Richard Thompson , with his wife and child had settled on the island , recorded as consisting of 1,430 acres . Thompson also transported seven indentured servants - one Norldpi 19 16 23 15 Sh 11 13 13 22 R.
"A British actress discovers the dark side of Hollywood when she is the only witness to the sudden disappearance of a woman she meets at an audition in this psychological thriller from the New York Times bestselling author of Something in ...
Looking well beyond issues of race, The Vanishing Half considers the lasting influence of the past as it shapes a person's decisions, desires, and expectations, and explores some of the multiple reasons and realms in which people sometimes ...
Arthur Cleveland Bent Ornithological Papers, 1880–1942. University of Massachusetts Amherst. W. E. B. Du Bois Library. Special Collections and Archives. . 1901, 1902. Nesting Habits of the Anatidae in North Dakota. Auk 18: 328–337; ...