Handbook of Entrepreneurship and Marketing
- ISBN-10
- 178536457X
- ISBN-13
- 9781785364570
- Category
- Business & Economics
- Pages
- 480
- Language
- English
- Published
- 2020-07-31
- Publisher
- Edward Elgar Publishing
- Authors
- Ian Fillis, Nick Telford
Description
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
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