International Entrepreneurship

International Entrepreneurship
ISBN-10
1785365452
ISBN-13
9781785365454
Series
International Entrepreneurship
Category
Business & Economics
Pages
200
Language
English
Published
2018-07-27
Publisher
Edward Elgar Publishing
Authors
Antonella Zucchella, Birgit Hagen, Manuel G. Serapio

Description

Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for courses and tutors of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance.

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