A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
- ISBN-10
- 1785608703
- ISBN-13
- 9781785608704
- Category
- Business & Economics
- Pages
- 196
- Language
- English
- Published
- 2015-11-02
- Publisher
- Emerald Group Publishing
- Author
- Emerald Group Publishing Limited
Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
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