Strategic Marketing Management in Asia: Case Studies and Lessons across Industries
- ISBN-10
- 1786357453
- ISBN-13
- 9781786357458
- Category
- Business & Economics
- Pages
- 592
- Language
- English
- Published
- 2016-12-22
- Publisher
- Emerald Group Publishing
- Authors
- Syed Saad Andaleeb, Khalid Hasan
Description
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
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