Adventure Tourism and Outdoor Activities Management: A 21st Century Toolkit

Adventure Tourism and Outdoor Activities Management: A 21st Century Toolkit
ISBN-10
1786390868
ISBN-13
9781786390868
Category
Business & Economics
Pages
219
Language
English
Published
2019-02-04
Publisher
CABI
Author
Ian Jenkins

Description

An resource for those wishing to understand the driving factors behind the operation of an adventure tourism company, this textbook offers guidance on how to deliver a profitable and sustainable product. The importance of changing markets, technology and corporate social responsibility, including environmental impacts and climate change, are discussed in the context of managing an adventure tourism firm. To remain profitable, companies must address these issues along with the important aspects of risk and safety. Key features include: - Case studies from successful professionals in the industry. - Consideration of the development of sustainable adventure tourism. - Guidance on managing products and customers."

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