Handbook of Research on Retailing

Description

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer - even successful companies cannot sit back and rest but need to prepare for the next wave of change. This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future.This book's future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Handbook of Research on Retailing

  • 2018-08-31
  • 480 pages
  • Ebook
  • Edward Elgar Publishing

Similar books

• 

  Sherlock the Beagle: Viral Advertising Success Or Public Relations Disaster?

  By Karen Robson, Leyland Pitt

  The video quickly went viral, achieving millions of downloads. Major news outlets and customers believed the video to be true, only to find out after a few days that while the story was cute, it wasn't true at all.

• 

  Consumer Behavior

  By James F. Engel, Roger D. Blackwell, David T. Kollat

  ... Evan E. , 512 Anderson , Lee K. , 452 , 497 Anderson , W. Thomas , Jr. , 518 , Cimball , Richard S. , 370 Cohen ... 301 Baker , Raymond W. , 72 Banks , Seymour , 219 Barber , Bernard , 112 Barnett , H. G. , 304 Barnett , Norman L.

• 

  Treasure Hunt: Inside the Mind of the New Global Consumer

  By Michael Silverstein, Michael J. Silverstein, John Butman

  Inside the Mind of the New Global Consumer Michael Silverstein, Michael J. Silverstein, John Butman. MCDONALD'S FRENCH FRY SPECS Use only # 1 Idaho russet potatoes . Cut to 7/32 " thick . Check for 21 percent minimum solids .

• 

  J'achète!: combattre l'épidémie de surconsommation

  By John de Graaf, Thomas H. Naylor, David Wann

  Si tout le monde vivait comme l'Américain moyen, on aurait besoin de cinq autres planètes... II y a 2,5 fois plus de centres commerciaux aux États-Unis que d'écoles secondaires.

• 

  Sold Out: How I Survived a Year of Not Shopping

  By Robert Llewellyn

  Challenging, thought-provoking and funny, this book proves that it doesn't have to be embarrassing to darn socks in the 21st century.

• 

  Consumer Behaviour: Asia-Pacific Edition

  By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

  Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey ... In Madame Tussauds in Sydney there are also famous Australian Olympians such as hurdler Sally Pearson and Ian Thorpe. Exposure The process by which the ...

• 

  Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition

  By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato

  Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition

• 

  Consumer Behaviour: Buying, Having, and Being

  By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato

  For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities.

• 

  Consumer Behavior

  By James F. Engel, Roger D. Blackwell, Paul W. Miniard

  ... 216 n36 Booker , George , 267 n48 Boone , Louis E. , 137 n40 Boote , Alfred S. , 348 n38 ; 742 n24 Bourgeois , Jacques C. , 760 nn 9 , 10 Bourne , Lyle E. , 390 n55 ; 391 n57 Bouvier , Leon F. , 732 n7 Boyer , Peter J. , 208 Boynton ...

• 

  Independent Study for the World of Work

  By Grady Kimbrell, Ben S. Vineyard

  Independent Study for the World of Work