The SAGE Encyclopedia of Communication Research Methods

ISBN-10
1786843749
ISBN-13
9781786843746
Category
Communication
Language
English
Published
2017
Author
Mike Allen

Description

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets.

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