Digital Marketing Strategies for Fashion and Luxury Brands
- ISBN-10
- 1786846373
- ISBN-13
- 9781786846372
- Category
- Fashion merchandising
- Language
- English
- Published
- 2018
- Authors
- Wilson Ozuem, Yllka Azemi
Description
Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products.
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