Qualitative Consumer Research
- ISBN-10
- 1787149463
- ISBN-13
- 9781787149465
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2017-08-18
- Publisher
- Emerald Group Publishing
- Author
- Russell W. Belk
Description
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
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