Platform Economics tackles head on the rhetoric surrounding the so-called 'sharing economy' which has muddied public debate and has contributed to a lack of policy and regulatory intervention.
This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
1. Introduction -- 2.
How do economic theories explain the rise of a very few dominant platforms? Mansell and Steinmueller compare and contrast neoclassical, institutional and critical political economy explanations.
This book comprises a key reference for future research on the topic as well as critical policy measures for addressing challenges relating to gig work.
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Adam Lashinsky, “Uber Banks on World Domination,” Fortune, October 6, 2014. J. H. Saltzer, D. P. Reed, and D. D. Clark, “End-to-End Arguments in System Design,” ACM Transactions on Computer Systems 2, no.
John McDonough and Karen Egolf, eds., The Advertising Age Encyclopedia of Advertising (Chicago: Fitzroy Dearborn Publishers, 2002), 325. 11. Ibid., 326. 12. Ibid., 325. 13. Based on Tom Standage, The Victorian Internet (New York: Walker ...
Evaluating Impact of Digital Marketing Another benefit of Blockchain is that it allows firms to monitor and evaluate the impact and outcomes of their digital marketing programs in real-time. As pointed out in a previous section, ...
Providing an insightful analysis of the key issues and significant trends relating to labour within the platform economy, this Modern Guide considers the existing comparative evidence covering all world regions.
This book will without doubt be of great value to academic researchers and students in the fields of economics, business studies, work studies, social sciences, education, technology, digitalization, platforms, occupational health, ...