Market Research Methods in the Sports Industry
- ISBN-10
- 1787541932
- ISBN-13
- 9781787541931
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2018-05-29
- Publisher
- Emerald Group Publishing
- Authors
- Neven Šerić, Jasenko Ljubica
Description
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
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