Continuing to Broaden the Marketing Concept

Continuing to Broaden the Marketing Concept
ISBN-10
1787548244
ISBN-13
9781787548244
Category
Business & Economics
Pages
328
Language
English
Published
2020-09-17
Publisher
Emerald Group Publishing
Author
Dawn Iacobucci

Description

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

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