Innovation and Strategy

Innovation and Strategy
ISBN-10
1787548309
ISBN-13
9781787548305
Category
Business & Economics
Pages
376
Language
English
Published
2018-06-29
Publisher
Emerald Group Publishing
Authors
Rajan Varadarajan, Satish Jayachandran

Description

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

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