Tourism Planning and Destination Marketing
- ISBN-10
- 178756293X
- ISBN-13
- 9781787562936
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2018-11-01
- Publisher
- Emerald Group Publishing
- Author
- Mark Anthony Camilleri
Description
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.
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