Reputation Management: The Future of Corporate Communications and Public Relations

Reputation Management: The Future of Corporate Communications and Public Relations
ISBN-10
1787566072
ISBN-13
9781787566071
Series
Reputation Management
Category
Business & Economics
Pages
312
Language
English
Published
2018-12-21
Publisher
Emerald Group Publishing
Author
Tony Langham

Description

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

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