Handbook of Research on Customer Engagement
- ISBN-10
- 1788114892
- ISBN-13
- 9781788114899
- Category
- Business & Economics
- Pages
- 544
- Language
- English
- Published
- 2019
- Publisher
- Edward Elgar Publishing
- Authors
- Linda D. Hollebeek, David E. Sprott
Description
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
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