Essentials of Entrepreneurship Second Edition: Changing the World, One Idea at a Time

Essentials of Entrepreneurship Second Edition: Changing the World, One Idea at a Time
ISBN-10
1788115899
ISBN-13
9781788115896
Category
Business & Economics
Pages
384
Language
English
Published
2018-04-27
Publisher
Edward Elgar Publishing
Authors
Robert A. Baron, Keith M. Hmieleski

Description

Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so–ultimately–in their success.

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