Service Operations Management, Second Edition: The Total Experience

Service Operations Management, Second Edition: The Total Experience
ISBN-10
1788115945
ISBN-13
9781788115940
Category
Business & Economics
Pages
608
Language
English
Published
2018-06-29
Publisher
Edward Elgar Publishing
Author
David W. Parker

Description

Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. With new, updated case studies and original research embracing big-data analytics and neurolinguistics in building customer service systems, this book will be an invaluable tool for postgraduate and MBA students of service operations and undergraduates specialising in hospitality, tourism and public sector management.

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