Handbook of Research Methods for Marketing Management
- ISBN-10
- 1788976959
- ISBN-13
- 9781788976954
- Category
- Business & Economics
- Pages
- 392
- Language
- English
- Published
- 2021-10-22
- Publisher
- Edward Elgar Publishing
- Authors
- Robin, Nunkoo, Teeroovengadum
Description
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
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