Copywriting Made Simple: How to write powerful and persuasive copy that sells
- ISBN-10
- 178901364X
- ISBN-13
- 9781789013641
- Category
- Business & Economics
- Pages
- 304
- Language
- English
- Published
- 2018-05-08
- Publisher
- Troubador Publishing Ltd
- Author
- Tom Albrighton
Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You’ll learn how to... • Write clearly, simply and engagingly • Choose a killer headline and a strong structure• Use 20 proven strategies for creative copywriting• Harness the power of persuasion and psychology• Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. “Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher. “Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.
Get the book
Other editions
-
- 2020-06-06
- 305 pages
- Ebook
- ABC Business Communications Ltd
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