Planning and Managing Public Relations Campaigns: A Strategic Approach
- ISBN-10
- 1789663202
- ISBN-13
- 9781789663204
- Series
- Planning and Managing Public Relations Campaigns
- Category
- Business & Economics
- Pages
- 264
- Language
- English
- Published
- 2020-12-29
- Publisher
- Kogan Page
- Author
- Anne Gregory
Description
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Get the book
Other editions
-
- 2020-12-03
- 352 pages
- Ebook
- Kogan Page Publishers
-
- 2015-12-03
- 224 pages
- Paperback
- Kogan Page Publishers
-
- 2010-06-03
- 200 pages
- Paperback
- Kogan Page Publishers
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