Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics.
Tasked with creating marketing strategy? This book is for you.
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy.
Keller, Kevin L., 25 King County, Washington Environmental Behavior Index challenges, 262263 Michael Jacobson on, 261 results/achievements, 263265 strategies, 263 pet license campaign, 82 kiosks, 97 Koizumi, Junichiro, 147 Krug, Doug, ...
This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in...
only the changes in consumer behavior attributed to the Internet but also the advances in marketing intelligence and ... And through the customer interface, another shift is emerging that moves beyond customer relationship management ...
The book contains a wealth of pedagogy to support this active learning approach.