2020 Edition by Jason McDonald of Stanford Continuing Studies Marketing is hard these days! You have hundreds of marketing choices - from Google Ads to Facebook, SEO to SMM, Instagram to Twitter, Email to Word of Mouth. It seems like marketing changes on a daily basis. And your boss wants you to do everything for free, or at least for cheap. How can you keep up? And how can you bootstrap your marketing on the cheap? Enter the Marketing Almanac. You have at your fingertips a cornucopia of free tools and information resources to make your life as a marketer easier, and your marketing more effective. The Marketing Almanac is available on Amazon Kindle for less than the price of a Starbuck's Venti Latte, and includes a free, companion PDF copy with easy-to-click links for your Web browser. The Marketing Almanac has four main sections: Marketing Resources - information websites to keep you up-to-date as a marketer, including blogs, portals, conferences, books and odds-and-ends. SEO (Search Engine Optimization) - tools, tricks, and tactics to help rank your website at the top of search engines like Google or Bing. Social Media Marketing - how to use Twitter, Facebook, Instagram, LinkedIn, and other social media platforms to build your brand and sell more stuff. Google Ads - with Google the largest advertising platform, resources on how to best use Google ads as well as tools for YouTube, Facebook, Instagram, LinkedIn, and Twitter.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media.
Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers.
Foreword Michael King - man Hui * I am deeply honored and delighted that I have been invited by The Chinese University Press to prepare a foreword for Readings in Modern Marketing , a unique collection of the writings of Professor John ...
From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging ...
Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, ...