Search Engine Optimization Breakthrough
- ISBN-10
- 1792795807
- ISBN-13
- 9781792795800
- Pages
- 65
- Language
- English
- Published
- 2018-12-28
- Author
- Hany ANIS
Description
Chapter 1 - What Is Search Engine Optimization?Search Engine Optimization (SEO) is used in all aspects of web marketing. You need tounderstand as much as you can about how SEO works in order to get the propermarketing of your website online.When you use SEO in all of your content - both text and visual, you can draw moretraffic to your site. In order to understand how to use SEO, you need to know whypeople use this type of marketing and rely on it so heavily in order to get the desiredtraffic to their website. SEO is what gets a website noticed in the search engines.So what exactly is SEO? This sets up your text, photos and videos so that they are easyto find when someone is searching for them using the various search engines online.While it is often said that Google relies more on SEO content than Yahoo, which reliesmore on link building, the truth of the matter is that in order for a website to bediscovered online, it must come up in the search engine.For example, if you have a website that sells cooking appliances, you will want to makesure that you structure your site so that others who may be looking for the products yousell will be able to find it online. Those who are looking online for what you have to sellmay do it in a number of different ways, although the easiest way for someone to findsomething online is to use the search engines. Most of the traffic to your website willcome from search engine optimization.You need to know which keywords will work for your website. These are the words orphrases that people will put into the search engine bars to receive the search engineresults pages. Many people today are putting in longer phrases into the search engines tonarrow down their search.There are tools that the website owner can use to investigate the best keywords for theirwebsite, based on what they sell and what words potential customers are likely to pluginto the search bars that will lead them to the site. In order to succeed at this, a websiteowner must not only know the concept of SEO, but also much about the target market,which is those who are most likely to purchase the products on the website.If you are just starting out your website, or if you have a website up and running already,you need to know how to use search engine optimization in all facets of your marketing.While there are other ways to market your website and products without using SEO, thefact of the matter is that 60 percent of all traffic on websites comes from those who foundthe website in the search engines. These people are seeking out what you have to offerand are finding you online as long as you are accessible.Once your site is search engine optimized, you can expect to get more traffic to your sitefrom the search engines. People who may be interested in your site will find it easier ifyour website is search engine optimized. Most people use the search engines to find what
