Handbook of Business-to-Business Marketing
- ISBN-10
- 1800376871
- ISBN-13
- 9781800376878
- Category
- Business & Economics
- Pages
- 713
- Language
- English
- Published
- 2022-07-15
- Publisher
- Edward Elgar Publishing
- Authors
- Gary L., Petersen, Stefan
Description
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
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