Advanced Introduction to Marketing Strategy
- ISBN-10
- 1800377894
- ISBN-13
- 9781800377899
- Category
- Business & Economics
- Pages
- 144
- Language
- English
- Published
- 2022-06-07
- Publisher
- Edward Elgar Publishing
- Authors
- George, Day
Description
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
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