Research Handbook on Strategic Communication
- ISBN-10
- 1800379897
- ISBN-13
- 9781800379893
- Category
- Business & Economics
- Pages
- 523
- Language
- English
- Published
- 2022-12-13
- Publisher
- Edward Elgar Publishing
- Authors
- Jesper Falkheimer, Mats Heide
Description
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
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