Aesthetics and Style in Strategy

Aesthetics and Style in Strategy
ISBN-10
1800432380
ISBN-13
9781800432383
Category
Business & Economics
Pages
348
Language
English
Published
2020-10-12
Publisher
Emerald Group Publishing
Authors
Gino Cattani, Simone Ferriani, Frédéric Godart

Description

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

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