Sustainability Marketing: New directions and practices
- ISBN-10
- 1800712464
- ISBN-13
- 9781800712461
- Category
- Business & Economics
- Pages
- 210
- Language
- English
- Published
- 2021-05-05
- Publisher
- Emerald Group Publishing
- Authors
- Rishi Raj Sharma, Tanveer Kaur, Amanjot Singh Syan
Description
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
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Other editions
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- 2021-05-05
- 280 pages
- Ebook
- Emerald Group Publishing
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