The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation
- ISBN-10
- 1800718993
- ISBN-13
- 9781800718999
- Category
- Business & Economics
- Pages
- 407
- Language
- English
- Published
- 2022-10-21
- Publisher
- Emerald Group Publishing
- Authors
- Bang Nguyen, Pantea Foroudi, T. C. Melewar
Description
The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
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