Marketing Accountability for Marketing and Non-Marketing Outcomes
- ISBN-10
- 1838675655
- ISBN-13
- 9781838675653
- Category
- Business & Economics
- Pages
- 360
- Language
- English
- Published
- 2021-09-27
- Publisher
- Emerald Group Publishing
- Authors
- V. Kumar, David W. Stewart
Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Get the book
Other editions
-
- 2021-09-27
- 360 pages
- Ebook
- Emerald Group Publishing
Similar books
-
Accountable Marketing: Linking marketing actions to financial performance
By David W Stewart, Craig T. GugelThis book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between ...
-
Marketing Accountability: Improving Business Performance
By Laura Mazur, Robert Shaw7 ' S ' Model The system devised by the then McKinsey team of Richard Pascale , Tom Peters and Robert Waterman to measure the quality of a company's performance : the seven ' S ' factors divide into three ' hard ' ( strategy , structure ...
-
Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
By Malcolm McDonald, Peter MounceyMarketing Accountability by Malcolm McDonald and Peter Mouncey is a major breakthrough for marketing and essential reading for any marketing professional.
-
The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
By Michael DunnThe Marketing Accountability Imperative is acomprehensive and real-life guide to connecting marketing tobusiness performance." —Frits van Paasschen, CEO, Starwood Hotels "Dunn's fresh take on one of the oldest dilemmas in marketing isa ...
-
The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
By Michael DunnThe Marketing Accountability Imperative is a comprehensive and real-life guide to connecting marketing to business performance." —Frits van Paasschen, CEO, Starwood Hotels "Dunn's fresh take on one of the oldest dilemmas in marketing is a ...
-
Marketing Accountability A Complete Guide - 2020 Edition
By Gerardus BlokdykYou will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in.
-
Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics that Truly Increase Profitability
By Les Binet, Peter FieldThis report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.
-
Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments
By Patrick LaPointeThomas W. Malone, professor of management at MIT's Sloan School of Management, has spent the better part of a long academic career researching organizational effectiveness. In his book, The Future of Work: How the New Order of Business ...
-
Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach
By Trevor A. SmithThis book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs).
-
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
By Denise SteckstorArora, N. and T. Henderson (2007), "Embedded premium promotion: Why it works and how to make it more effective," ... Baker, W., J. W. Hutchinson, D. Moore, and P. Nedungadi (1986), "Brand familiarity and advertising: Effects on the ...