Religion and Consumer Behaviour in Developing Nations
- ISBN-10
- 1839101032
- ISBN-13
- 9781839101038
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2021-01-29
- Publisher
- Edward Elgar Publishing
- Authors
- Ayantunji Gbadamosi, Ayodele C. Oniku
Description
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
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