Advanced Introduction to the Experience Economy

Advanced Introduction to the Experience Economy
ISBN-10
183910385X
ISBN-13
9781839103858
Category
Consumer behavior
Pages
176
Language
English
Published
2021-07-13
Publisher
Edward Elgar Publishing
Author
Jon Sundbo

Description

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy. Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Sherlock the Beagle: Viral Advertising Success Or Public Relations Disaster?
    By Karen Robson, Leyland Pitt

    The video quickly went viral, achieving millions of downloads. Major news outlets and customers believed the video to be true, only to find out after a few days that while the story was cute, it wasn't true at all.

  • Consumer Behavior
    Consumer Behavior
    By James F. Engel, Roger D. Blackwell, David T. Kollat

    ... Evan E. , 512 Anderson , Lee K. , 452 , 497 Anderson , W. Thomas , Jr. , 518 , Cimball , Richard S. , 370 Cohen ... 301 Baker , Raymond W. , 72 Banks , Seymour , 219 Barber , Bernard , 112 Barnett , H. G. , 304 Barnett , Norman L.

  • Treasure Hunt: Inside the Mind of the New Global Consumer
    Treasure Hunt: Inside the Mind of the New Global Consumer
    By Michael Silverstein, Michael J. Silverstein, John Butman

    Inside the Mind of the New Global Consumer Michael Silverstein, Michael J. Silverstein, John Butman. MCDONALD'S FRENCH FRY SPECS Use only # 1 Idaho russet potatoes . Cut to 7/32 " thick . Check for 21 percent minimum solids .

  • J'achète!: combattre l'épidémie de surconsommation
    J'achète!: combattre l'épidémie de surconsommation
    By John de Graaf, Thomas H. Naylor, David Wann

    Si tout le monde vivait comme l'Américain moyen, on aurait besoin de cinq autres planètes... II y a 2,5 fois plus de centres commerciaux aux États-Unis que d'écoles secondaires.

  • Sold Out: How I Survived a Year of Not Shopping
    Sold Out: How I Survived a Year of Not Shopping
    By Robert Llewellyn

    Challenging, thought-provoking and funny, this book proves that it doesn't have to be embarrassing to darn socks in the 21st century.

  • Consumer Behaviour: Asia-Pacific Edition
    Consumer Behaviour: Asia-Pacific Edition
    By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

    Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey ... In Madame Tussauds in Sydney there are also famous Australian Olympians such as hurdler Sally Pearson and Ian Thorpe. Exposure The process by which the ...

  • Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition
    Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition
    By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato

    Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition

  • Consumer Behaviour: Buying, Having, and Being
    Consumer Behaviour: Buying, Having, and Being
    By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato

    For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities.

  • Consumer Behavior
    Consumer Behavior
    By James F. Engel, Roger D. Blackwell, Paul W. Miniard

    ... 216 n36 Booker , George , 267 n48 Boone , Louis E. , 137 n40 Boote , Alfred S. , 348 n38 ; 742 n24 Bourgeois , Jacques C. , 760 nn 9 , 10 Bourne , Lyle E. , 390 n55 ; 391 n57 Bouvier , Leon F. , 732 n7 Boyer , Peter J. , 208 Boynton ...

  • Independent Study for the World of Work
    By Grady Kimbrell, Ben S. Vineyard

    Independent Study for the World of Work